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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Reader service card ： ウィキペディア英語版 Reader service card A reader service card or bingo card is a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers are listed on the reply card. Readers circle the advertisers they are interested in and mail back the card to the publisher which then provides their advertisers with the appropriate leads. In 1933, Thomas Register began publishing Industry Equipment News (IEN). IEN became the first publication to include a "bingo reply card." ==References== *Crissy, W.J.E. and Gary A. Maple, ("What about Reader Service Cards?" ). ''Journal of Marketing'', Vol. 27, No. 1. (Jan., 1963), pp. 56–60. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Reader service card」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.